Mcdonalds Company Profile
McDonald’s (MCD) is one of the world’s largest fast food outlets with over 32 thousand locations. They own about 20 percent of their restaurants and franchise the rest. Owned restaurants are more capital-intensive. Franchise owners provide initial building capital and provide ongoing maintenance. Income comes both from sales in company-operated restaurants and fees from franchise stores. The latter may include rent and royalties. Company restaurants are also used as testing
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