Microsoft (NASDAQ:MSFT) made their big pitch at E3 today unveiling a number of new technologies. But the biggest thing was a system called SmartGlass which is an interface to interconnect your TV, your Xbox and your Windows Phone (for those 50 or 60 of you that have one) into one seamless unit, turning your TV into a smart TV which can be controlled by your Windows Phone or your Xbox Kinect.
SmartGlass is an app that will run on not only Windows Phones but also on iOS and Android as well, allowing you to move from a mobile device or your computer to your TV using the Xbox as the conduit. Xbox games will be enhanced by allowing you to use your smartphone as the controller for certain types of games, search for and accept group requests in Halo, the 4th game in the series was shown off today as well. Internet Explorer for Xbox was unveiled which can be controlled via both Kinect and your Windows Phone but put up on the big screen. In other words Microsoft just beat Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) to the punch with the integration of their gaming service with their mobile ecosystem.
While we all know that both Apple and Google have similar plans in the making, it looks like Microsoft gets to have first mover advantage in this space. At this point they probably need it. All of this comes on the heels of the release candidate for Windows 8 hitting the bandwidth pipes much to the consternation of cable carriers everywhere as well as Microsoft’s partner in Windows Phone, Nokia (NYSE:NOK), announcing that their flagship phone the Lumia 900 will be released in China on June 16th.Previous Post » Gold Holds Onto Friday’s Gains